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Reckitt Sells E45 Skincare Brand

Acquisition bolsters Swedish pharma company Karo's skin health unit.

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By: Christine Esposito

Editor-in-Chief

Karo Pharma has completed its previously announced acquisition of the skin health brand E45 from Reckitt. The deal was valued at  approximately $262 million E45’s 2021 net sales were approximately $56 million, according to Karo, which is based in Stockholm. The brand will bolster Karo’s market position within skin health, particularly in the UK, South Africa and Spain. Karo sells multiple health and wellness products from skincare to cough and cold remedies. “E45 is a unique brand, w...

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